You might wonder if I would actually tout a publication that’s never run one of my stories, but the fact is, I can. And I’m doing it right here.

In their own words, the Bass Angler’s Guide (B.A.G. magazine) is really unlike any other bass magazine. Now in its 18th year of publication, the Bass Angler’s Guide continues to make a strong statement with timely articles that unveil the newest tackle and latest techniques for catching more and bigger bass. Though the B.A.G. is written from a western vantage point, our goal is to help anglers everywhere become more proficient at their craft.

“Our writers are professional anglers and guides who understand the value of sharing what they know to help our readers become more successful on the water,” states Mark Lassagne, owner and publisher of BAG. “Their honest sharing, even of hard-won secrets, usually results in greater success for them as guides and tournament anglers so it’s a win-win situation.

“Our goal is to be the best bass magazine on the planet.” adds Lassagne. “We have a strong following of competitive anglers who value our comprehensive tournament schedule/calendar (pull-out) which is updated in each new magazine. Moreover, we understand the value of providing articles that benefit the beginner or recreational bass angler.”

Published quarterly, the BAG Magazine retails for $7.95 but with a minimum of 35 articles and low advertising content, the Guide is an exceptional value in the current marketplace. “The price-point,” according to Lassagne, “shows how hungry our readers are for content which educates them and enhances their fishing experiences.”

B.A.G. is available at 250+ locations throughout the country, including tackle shops, Barnes & Noble, Borders, West Marine and Cabela’s. The magazine is also available by subscription online. Click here .