Fresher, and offering more more visual information than ever, just got more than a face lift–it’s got a whole new heartbeat.

Now boat buyers can get “additional insight” before they even step into the showroom, thanks to Ranger’s new research tool on the web. According to the latest release, “The completely redesigned site brings in-depth information about the industry’s most celebrated brand through product profiles, feature videos and a wealth of other original content.”

Specifically, you find such features as RBTV, Ranger’s own online television channel complete with original video content that features new products, tips and insight from Ranger’s elite Pro Staff and factory personnel.

Likewise, current Ranger owners “will also be able to post and read reviews of each model, giving buyers valuable first-person insight into the features and benefits of these industry-leading boats. Elsewhere on the site, visitors can access their local dealer’s Ranger Owners Group store to purchase dealer exclusive Owners Group merchandise.”

The site also incorporates such things as: “Inside the Ride” overview covering a myriad of unique Ranger features and designs. Highlighting recent tournament results, the “Driven to Dominate” section showcases the latest Ranger angler accomplishments and the popular Custom Finish Shop gives visitors the opportunity to design their own custom dream rig,” says Ranger.

For the contemporary social angler there are also social networking links to Twitter, Facebook and YouTube.