Given most manufacturers would be reluctant to talk much about their sales, it often takes asking fishermen what they find to get a gauge on popular products. That’s exactly what Southwick Associates’ AnglerSurvey.com does throughout the year, usually on a monthly basis.

But the following is a compilation of  the brands and products anglers purchased most frequently in 2011. The list was  compiled from the 29,495 internet-based surveys completed by anglers who volunteered to participate last year in AnglerSurvey.com polls.

Needless to say, that’s a small sampling in my view, but all the more reason to check in with the site from time to time and respond to survey questions. I think it might unveil a different reality.

Regardless, here are how the numbers went last year:

Top rod brand: Shakespeare (9.6% of all purchases)
Top reel brand: Shimano (21.4% of all purchases)
Top fishing line producer: Berkley Trilene (13.1% of all purchases)
Top hard bait brand: Rapala (21.8% of all purchases)
Top soft bait brand: Zoom (15.2% of all purchases)
Top spinner bait brand: Strike King (16.4% of all purchases)
Top sinker brand: generic (28.8%), Bullet Weights (12.1% of all purchases)
Top fly rod brand: Orvis (10.4% of all purchases)
Top fly reels brand: Orvis (16.5% of all purchases)
Top fly combo brand: Cabela’s (31.5% of all purchases)
Top fly line brand: Scientific Angler (3M) (23.8% of all purchases)
Top fly leader brand: Rio (28.9% of all purchases)
Top tackle box brand: Plano (45.8% of all purchases)
Top landing net brand: Frabill (24.5% of all purchases)
Top fishing knife brand: Rapala (25.2% of all purchases)

Also note, largemouth bass remain the number one targeted species of freshwater fish, with 52% of fishing activity targeting largemouth bass.

 




2 Responses to “AnglerSurvey.com reports 2011 buyer’s habits”


Thanks for writing these details on the internet.

I always enjoy participating in and reviewing the the angler survey. It’s always good to know what angler products other fishermen are using and what’s the best.