While not for the casual trivia buff, The Southwick Bass Fishing Report, is business tool for major (serious) retailers, often compiling information found when anglers check in on AnglerSurvey.com. However, in marketing this report, Rob Southwick has put out a little teaser information on the buying trends of the 11,000,000 dedicated bass chasers, nationwide.

Here are a few facts published from the latest report:

–56 percent of anglers surveyed have an annual household income of $50,000 or more with nearly 16 percent bringing in more than $100,000 a year.
–77 percent of bass anglers use artificial lures and baits.
–More bass anglers (56 percent) fish from the shore, a dock or other land-based structure than from engine-powered bass and other style boats (49 percent).
–More than 98 percent of bass anglers made some kind of fishing-related purchase last year.

Said Southwick, “Annual fishing expenditures total approximately $45 billion dollars in this country with roughly $16 billion of this dedicated to bass fishing. This market segment represents significant buying power and tremendous marketing opportunities to fishing brands.”

Of course, I looked in your tackle box, so I already knew this.



3 Responses to “Bass angler buying habits surveyed”

I keep all my receipts from the tackle I purchase. I’m afraid to add them up for fear I might have a heart attack!

by George Kramer

You add it all up and you get your “net worth.” Oh, wait a minute, I need to add in my two nets… 😉

by Brandon Austin

Did they give statistics on how much is spent on underwater cameras annually?