SURVEY says…

While I doubt anyone will be surprised, when it comes to fishing tackle, price trumps “Made in the USA”ย  almost any day of the week. That statement is supported by the latest information from (and likewise

While lip service regarding American goods runs high,ย  the only time it matters is when foreign and domestic price tags are within 5 percent of each other, surveyors discovered (85 percent of respondees said so). But in fact, only 47 percent of anglers said they believe U.S. products were superior to foreign.

Higher U.S. prices take their toll almost immediately, according to the latest survey. Specifically, “…once the U.S. product exceeds 20 to 30 percent in cost, only 34 percent of anglers say they are willing to pay the difference.”

Said Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at and โ€œThere is a reason why imported products take up so much retail space. Hunters and anglers, like all other consumers, want to get more for their limited dollars. As long as U.S. production costs remain high, whether related to taxes or other factors, imported products will continue to own a large share of the U.S. market.โ€

BTW, if you want your voice heard in the industry, you might consider participating in one of the surveys offered by, and/or Each month, participants who complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.




5 Responses to “Survey says: Price still matters most”

George – I love the price of having a subscription to your blog.. and the best part its “crafted” in America. ๐Ÿ™‚

by George Kramer

I could outsource, you know. ๐Ÿ˜‰

Yeah, but then we’d have to go out on strike!

I don’t read Chinese.

I’m Chinese…but I don’t read it either.