There was a time when the annual U.S. fishing tackle trade show was the center of the universe, but in a global market, the fact is, product introductions are as likely to pop up on the other side of the planet, as in Las Vegas next month.

Taking a look at the “winners” from the European Fishing Tackle Trade Exhibition (EFTTEX) held in Vienna earlier this month, it’s possible, the ASA (American Sportfishing Association) voting may reflect “me too” thinking.

The biggest differences in the shows is, of course, their focus related to available species in Europe compared to the brand trending in the States. Many of the manufacturers honored we recognize, but some of the products seem out of place.

For example, from Daiwa, the Best of Show award was earned for Best New Clothing, not something out of their rods, reels or lure line-ups. And while Shimano did garner yet another Best of Show, it was for its largest, Stella saltwater spinning reel.

According to Angling International Magazine, Zebco only entered six products, but won Best of Show or runner-up in five of those. Their “Lady Like” rod collection earned a Best, as did their Exofil monofilament (which I can’t even confirm will be available in the U.S.) as well as a metal lure called the Hitman.

The products you would recognize, the Tour KvD Spinning (fixed spool category) and the Tour KvD Baitcast 151LH (multiplier reel) were each voted runner-up, pointing up a continued improvement in that product line–according to the discerning Euros.

A company that has been getting a lot of love overseas, Savage Gear, actually won for the third straight year in the Best Soft Lure category–this time with its 3D Crayfish. You may have already heard of this one, and if U.S. voters at ICAST say, “me too,” I don’t think anyone will be disappointed.