the shape

IT’S NOT a traditional “popper.”

I know it’s all about the money, and frankly, it didn’t help their cause when I didn’t buy Berkley’s, burbling Frenzy Popper when the Frenzy line was all the marketing frenzy.

We sometimes blame the corporations for the untimely discontinuance of certain of our favored tools. On the other hand, there may have been something stranger at hand when this particular topwater disappeared.

One, in particular, was Berkley’s “scientific approach” where they empirically studied the history of productive lures throughout bass fishing and logged the particular characteristics of those historic baits. The next step (they hoped) was to incorporate those proven motion/action characteristics into a new line of baits, ie., Frenzy.

But in the case of the Frenzy Popper, in retrospect, it’s pretty clear what went wrong. It was called a “popper,” a bait type long known for pushing water, or on a good rip with the rod, creating a “pop” sound.

But the bait they created, despite the signature series with a red hot Jay Yelas at the time, did not find the kind of traction in the marketplace that would make it still available today.

dying breed

WON’T LAST much longer…

The bait–although it could have had more appropriate hardware–did not fail for what it was–a more subtle, burbling (dare I say skittering) semi-chugger. Rather, it did not catch hold because anglers were trying to fish it as a “popper.”

I had that problem with it and so did others. Berkley had sold us on traditionally productive actions, and then they created something that wasn’t historic at all–it was a unique lure action. (Forgive me, Jitterbug.)

Anyway, more disappointing today is the fact these $5 lures are being auctioned for $13 to as much as $29 (see eBay). And the only thing close in performance is Normark’s Skitter Pop, which only gained interest since Frenzy left the building. And it’s an $8-9 bait!

Truth be known, I have solicited Jay Yelas, who said he might be able to get me a couple. Of course, when he reads this, I don’t know what they are going to cost me.


MOUTH is starting to discolor…

And I have looked all around the world for these baits. Curiously, one place I could find them is Ray’s Outdoors, that has them for $5 or $4.67 as their VIP price. And he’s still got them in some cool colors (not indicative of the Frenzy line-up). The problem, Ray’s Outdoors is in Australia–and he doesn’t ship.

So are you listening, Pure Fishing? You told us you would make us something with historic productivity. When in fact, you actually came up with something new. But then you tricked us by calling it a “popper.”

Why don’t you help us out and put out some limited editions or something. I’d be happy to help you choose the colors and hardware–at no charge.


6 Responses to “The curious case of the Frenzy Popper”

by George Kramer

My lucky day. Just found a dozen of them at Anglers Arsenal in La Mesa. They had been part of an inventory of a shop that went out of business. Bought them all so I won’t be going to Australia after all. 🙂

Great post George. It never ceases to amaze me that companies make great things and then stop but continue to make things that don’t. I know it’s all about the all-mighty dollar but man, it sure hurts our ability to catch fish. 🙂 BTW, I see you got some in La Mesa. Let me know if you want any from NC. 🙂

by George Kramer

I over-bought so someone can bid on my extras… 😉

Dammit! I have a friend in Brisbane and I was ready to rake my buddy George over the coals. But thanks for the Aussie connection. I’ll be checking out their inventory for one-knocker Cordell Spots.

by Ken Robbins

Looking for a few myself. How many you want to sell?


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